Martin P. Fritze
- Visiting Scholar
Contact Information
- Primary Email:
martinpaulfritze@googlemail.com
- office Address:
700 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104-6340
Activity
In the News
Brands and Identity in the Age of Social MediaWharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.…Read More
Knowledge @ Wharton - 2026/05/22