Chan Park
- Postdoctoral Researcher
Contact Information
- Primary Email:
chanpk@wharton.upenn.edu
Research Interests: Causal Inference
Links: Personal Website
Activity
In the News
Is Influencer Marketing Worth It?Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.…Read More
Knowledge @ Wharton - 2024/04/29