Jeffrey Jou
Contact Information
- Primary Email:
jouj@wharton.upenn.edu
- office Address:
1360 Steinberg Hall - Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104/6365
Activity
In the News
Is Influencer Marketing Worth It?Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.…Read More
Knowledge @ Wharton - 2024/04/26