Rachele Ciulli

Rachele Ciulli
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Rachele Ciulli joined the Wharton Marketing Doctoral Program in fall 2020. Rachele received her BS from Bocconi University, Milan, Italy, majoring in Economics and Social Sciences. She received her MS in Behavioral Economics from Erasmus University, Rotterdam, Netherlands.

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Teaching

Past Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

In the News

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Activity

In the News

AI Chat Bots Can Be Your… Companions? New Wharton Research Dives Into How AI Can Combat Loneliness

Wharton marketing professor discusses his new research on how AI can bridge emotional gaps for consumers struggling with loneliness.…Read More

Knowledge @ Wharton - 2024/08/29
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