Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

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Teaching

Past Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

In the News

Knowledge @ Wharton

Activity

In the News

AI in 2025: What Challenges Lie Ahead?

Wharton’s Lynn Wu predicts that the runaway growth of artificial intelligence will hit some roadblocks in 2025, including cost and data limitation.…Read More

Knowledge @ Wharton - 2025/01/7
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