Susan McCafferty
- Senior Research Coordinator
Contact Information
- Primary Email:
mccsusan@wharton.upenn.edu
- office Address:
719 Jon M. Huntsman Hall, 3730 Walnut Street University of Pennsylvania Philadelphia, PA 19104
Activity
In the News
Monetizing AI Platforms: Freemium Models, Sponsored Bots, and BeyondWharton marketing professor discusses how companies are approaching monetization, consumer trust, and sustainability in artificial intelligence.…Read More
Knowledge @ Wharton - 2025/09/3