Henrique Laurino Dos Santos

Henrique Laurino Dos Santos
  • Doctoral Student

Contact Information

  • office Address:

    726.2 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website, Linkedin

Overview

Henrique Laurino is a PhD candidate at the Wharton Marketing department.  His research focuses on assessing and optimizing dynamic marketing policies using Bayesian machine learning techniques. Substantively, his interests span multiple topics, from the impact of consumer privacy legislation on digital advertising practices to changing showtime scheduling practices in the movie theater industry. He received his BS in Economics from the Wharton School at the University of Pennsylvania, majoring in Statistics and Business Analytics.

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Research

Teaching

Past Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

  • MKTG1018 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics. (This is the honors section of MKTG 1010 open only to Joseph Wharton Scholars).

In the News

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Activity

Latest Research

Henrique Laurino Dos Santos and Jonah Berger (2022), The Speed of Stories: Semantic Progression and Narrative Success, Journal of Experimental Psychology: General.
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In the News

Where Does ESG Stand Today?

Wharton’s Witold Henisz talks about the challenges facing ESG amid global political and economic uncertainty.…Read More

Knowledge @ Wharton - 2025/04/18
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