Yoonduk Kim

Yoonduk Kim
  • Doctoral Student

Contact Information

  • office Address:

    727.6 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Yoonduk Kim is a PhD student in the marketing department.

More information is available at kimyoonduk.com.

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Research

Details about my research and personal projects can be found on my website, kimyoonduk.com.

In the News

Activity

In the News

Is Influencer Marketing Worth It?

Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.Read More

Knowledge @ Wharton - 2024/04/26
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