Herbert J Kleinberger

Herbert J Kleinberger
  • Part Time Lecturer

Contact Information

  • office Address:

    732 Jon Huntsman Hall
    3730 Walnut Street University of Pennsylvania
    Philadelphia, PA 19104

Overview

Herb Kleinberger will be teaching MKTG 225 and MKTG 725, Principals of Retailing, during the 2020 spring semester in Quarter 3.

A longstanding retail industry consultant, Herb has more than 25 years of experience working with retailers on business, operations and IT strategy.

He spent most of his career leading the retail consulting practice of Price Waterhouse/PwC Consulting and joined IBM in 2002 when PwC sold their consulting business to IBM. While at IBM he was global leader for the retail strategy practice and was responsible for publishing several landmark whitepapers on the future of the retailing industry.

Herb was an adjunct professor at the NYU Stern School of Business for 10 years where he taught an M.B.A. class in retailing. He is currently a senior advisor to a venture fund called Staley Capital, which focuses on retail and consumer technology and he sits on the board of one of their portfolio companies called 4R Systems. He is also an advisor to several early stage retail technology companies.

A graduate of the State University of New York with a bachelor’s degree in computer science, Herb also received an MBA from the University of Pennsylvania’s Wharton School and has attended the advanced management program at Northwestern University’s Kellogg School.

Continue Reading

Teaching

Past Courses

  • MKTG2250 - Principles of Retailing

    This course is a cross-functional overview of retailing � from types of retailers to current trends and strategies. The objective is to familiarize students with the retail business model in its various forms � from pure store-based retailers, to digital natives, and everything in-between. Topics will include structures & organizational models, channels & formats, real estate & locations, marketing & customer relationship management, the full merchandising cycle (planning & buying to display & pricing), and operations & technology. This knowledge will be fundamental to careers working for retailers themselves (e-commerce or omnichannel), but also in consulting to retailers, in banking or investing in the retail sector, or even starting a brand or retail concept. Those seeking more depth in product design & development, buying, planning, pricing, and visual merchandising should consider taking Retail Merchandising (MKTG 3060). Those seeking more depth in sourcing, distribution, fulfillment, and store/site operations should consider taking Retail Supply Chain Management (OIDD 3970)

  • MKTG7250 - Principles of Retailing

    This course is a cross-functional overview of retailing � from types of retailers to current trends and strategies. The objective is to familiarize students with the retail business model in its various forms � from pure store-based retailers, to digital natives, and everything in-between. Topics will include structures & organizational models, channels & formats, real estate & locations, marketing & customer relationship management, the full merchandising cycle (planning & buying to display & pricing), and operations & technology. This knowledge will be fundamental to careers working for retailers themselves (e-commerce or omnichannel), but also in consulting to retailers, in banking or investing in the retail sector, or even starting a brand or retail concept. Those seeking more depth in product design & development, buying, planning, pricing, and visual merchandising should consider taking Retail Merchandising (MKTG 8060). Those seeking more depth in sourcing, distribution, fulfillment, and store/site operations should consider taking Retail Supply Chain Management (OIDD 6970).

In the News

Knowledge @ Wharton

Activity

In the News

Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond

Wharton marketing professor discusses how companies are approaching monetization, consumer trust, and sustainability in artificial intelligence.…Read More

Knowledge @ Wharton - 2025/09/3
All News