Yu Zhao

Yu Zhao
  • Doctoral Student

Contact Information

  • home Address:

    726.8 Jon M. Huntsman Hall, 3730 Walnut Street, University of Pennsylvania, Philadelphia, PA 19104

Overview

I am a Ph.D. candidate on the quantitative marketing track. My research focuses on topics in digital economy, privacy, and economics of information. In my research, I investigate how the presence (or absence) of information affects the digital economy, from firm outcomes to consumer decisions.

 

 

 

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How AI Can Be a Game Changer for Marketing

In the inaugural episode of the podcast series Where AI Works, Wharton’s Kartik Hosanagar talks with Johnathan Halvorson from Mondelēz about how generative AI can help products stand out in the crowd. …Read More

Knowledge @ Wharton - 2025/04/22
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