308 Mackenzie Hall
University of Washington Business School, Marketing and
Seattle, WA 98195
Links: Personal Website
Some companies downplay their environmental efforts, a practice known as greenhushing. A new working paper co-authored by Wharton’s Serguei Netessine finds that this gap between what firms say and what they do is associated with higher subsequent abnormal stock returns.…Read More
Knowledge @ Wharton - 2026/09/8