Gary Erickson
- Professor of Marketing, Foster School of Business, University of Washington
Contact Information
- Primary Email:
erick@u.washington.edu - Office Phone:
(206) 543-4377
- office Address:
308 Mackenzie Hall
University of Washington Business School, Marketing and
Seattle, WA 98195
Links: Personal Website
Activity
In the News
The Psychology Behind Back-to-School ShoppingPatti Williams, Wharton associate professor of marketing, explains how back-to-school shopping blends family decisions, identity, nostalgia, budgets, and retail strategy.…Read More
Knowledge @ Wharton - 2026/08/4