Gary Erickson

Gary Erickson
  • Professor of Marketing, Foster School of Business, University of Washington

Contact Information

  • office Address:

    308 Mackenzie Hall
    University of Washington Business School, Marketing and
    Seattle, WA 98195

In the News

Knowledge @ Wharton

Activity

In the News

Greenhushing: When Firms Do More Than They Say

Some companies downplay their environmental efforts, a practice known as greenhushing. A new working paper co-authored by Wharton’s Serguei Netessine finds that this gap between what firms say and what they do is associated with higher subsequent abnormal stock returns.Read More

Knowledge @ Wharton - 2026/09/8
All News