Gary Erickson
- Professor of Marketing, Foster School of Business, University of Washington
Contact Information
- Primary Email:
erick@u.washington.edu - Office Phone:
(206) 543-4377
- office Address:
308 Mackenzie Hall
University of Washington Business School, Marketing and
Seattle, WA 98195
Links: Personal Website
Activity
In the News
Brands and Identity in the Age of Social MediaWharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.…Read More
Knowledge @ Wharton - 2026/05/22